The National Archives | DocumentsOnline | Image Details Name Goff, Bruce Phillip Richard Rank: Lieutenant, Temporary Captain Service No: 149153 Regiment: 3 Battalion Welsh Guards Theatre of Combat or Operation: Italy Award: Military Cross Date of Announcement in London Gazette: 07 December 1944 Date 1944 Catalogue reference WO 373/8 1st Guards Brigade, 6th Armoured Division, 10 Corps 149153 War Substantive, Temporary Captain Bruce Phillip Richard GOFF, 3rd Battalion WELSH GUARDS 20th June 1944. Map Ref 666950, Sheet 122/II, 1/50,000, ITALY. On Tuesday 20th June Captain GOFF was ordered to seize 'TULIP' 666950 with No. 3 Company which he was commanding; one troop of tanks was in support. As soon as No. 3 Company emerged on the road at 674935 very heavy shelling and mortaring was put down on the Company. Captain GOFF realised that he must push on and seize the high ground at BOSCHETTO 667945. He made his plan in conjunction with the troop of tanks and put in his attack. The enemy commanded all the approaches to 'TULIP', but Captain GOFF by his inspiration worked his Company forward and in spite of his troop of tanks losing their leading tank to a S.P. gun, managed to gain his final objective where fierce house to house fighting ensued. No. 3 Company had had several casualties from the earlier shelling and the situation might well have deteriorated but for Captain GOFF's magnificent example. Captain GOFF displayed throughout this highly successful operation all the highest qualities of leadership and complete disregard for his own personal safety. Signed Lieutenant-Colonel, Commanding 3rd Battalion WELSH GUARDS [Additional hand-written comment] Very strongly recommended. His personal example and his power of leading men in difficult circumstances was the making of this successful phase of the operations. Signed J.C. HAYDON, Brigadier, 1st Guards Brigade, 26.2.44 Granted an Immediate M.C.